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Built By Sheila

Logo & Brand Design

Sheila approached me with the idea to start her own personal training business. She wanted to incorporate butterfly imagery while getting across that she dealt with fitness.

I played around with a couple different iterations of using gym equipment to make a butterfly and we finally settled on dumbells and a jump rope.

She already had her colors all picked out so, once the logo was set, the brand really came together quickly.

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