the Cybrverse at SXSW
At SXSW 2022, Cyvatar hosted an activation oriented around an NFT gallery and fundraiser for the Boys & Girls Club.
Cyvatar's desire was to host an impactful activation at SXSW. Their hope was to impact not only those who attended the event, but the local community of Austin.
For this project, I was responsible for designing most of the graphic elements of the event and for overseeing and organizing the events creation. From the social media post to the entryway neon sign, the designs came from my desk. This was not a solo lift though, I was fortunate enough to oversee and collaborate with a design agency for our event specific landing page and an events planner for the early logistics and ideation.
The concept was to bring the digital world, the Cybrverse, into the physical space. The first design that was developed for this project was the logo that would guide the event look and feel. My desire was to create something, eye-catching, neon, and with a hint of nostalgia.
After some feedback from the Director of Marketing and combining elements of a few of the concepts, we landed on a final design.
From the creation of the logo came the development of the collateral and graphics that would create the environment of the Cybrverse event. Through the process, I created swag, worked closely with our lighting designer to create an activated entryway with custom neon, and gathered entries and worked with artists to create a collection of original work for the gallery. I coordinated and oversaw the set up of the event and was present and working with my team as the event ran for 8 hours with a live dj and special performance from an electric violinist.
I also worked with Cyvatar's Co-Founders to create designs that related to the topic of their panel titled "Love v. Fear: Why We Need a Cybersecurity Revolution"
This project was an intense labor of love that I will never forget.