In the early days of their start-up, the founders of Rampp approached me to build their brand kit. They wanted their brand to stand out against other Web3 companies that were severe and tech-y. Their mission was to support artists entering the NFT world so that they could launch their art without the use of coding.

My goal was to make the brand welcoming and appealing to artists. The client was already using a soft, high contrast serif font. My process began with the logo design. I pulled inspiration from French sketch work. I intended to mimic what a French woman might draw on her napkin in the cafe with her espresso.

From there, the brand kit was created with input and critique from the clients and applied below.