Rampp is a NFT smart-contract start up founded to help artists enter the Web3 world with no coding experience.

When beginning their process as a start-up, the founders of Rampp approached me to build their brand kit. They wanted their brand to stand out against other Web3 companies that were severe and tech-y. Their mission was to support artists entering the NFT world so that they could launch their art without the use of coding.

My goal was to make the brand welcoming and appealing to artists. They client was already using a soft, high contrast font serif font. My process began with the logo design, which I pulled inspiration from French sketch work. I imagined what would the French woman in the cafe with her espresso might draw on her napkin and ran with those figures and designs.

From there, the brand kit was created with input and critique from the clients and applied below.

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