Poly Econ Media
This project displays the brand kit for Poly Econ Media, a YouTube and podcast company looking to create a brand that would pair well with a variety of covers and artwork.
PolyEcon Media approached me with a series of creative projects that they were working on and the desire to make a unified umbrella brand to host these projects. The entire process with them was incredibly collaborative and they continued to provide creative and useful feedback throughout.
I first gave them a series of options for the logo (pictured below in the gallery) before they landed on the one featured throughout their branding. The option they chose is concise and scales from three letters to the whole title nicely. I then went through color options with them but the decision was ultimately made to keep it black and white with just a few hints of color so that it could be melded easily to other designs within the brand.
They then contracted me to make two podcast covers for very different podcast. For one, they wanted something "weird" to match the theme of their podcast, Weird Internet Podcast. I went with a collage style with cut outs of the hosts to blend in with the quirky backdrop. For their political commentary podcast, I played more with classical type and neoclassical architecture.
In the gallery below you can find screenshots from the process as well as the final results of the brand kit.