The Gouda Luck Eater came to me with an idea for a food blog with a such a cute, punny name. I immediately had the idea of a rubber hose style slice of Gouda and got to sketching.

From there, the branding for the instagram and a simple blog site came about to compliment this cute little slice of cheese. The typography and color was chosen to create a soft and friendly brand image with a healthy dose of nostalgia.

You can see the application of this brand below in the gallery or @gouda_luck_eater.