Bailey Smith

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the Cyvatar Digital Brand Book

the Cyvatar Digital Brand Book

As a young startup, Cyvatar was in need of organizing and clarifying their brand look and feel. Over my time with them, uplifting their brand was my main priority.

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the Cybrverse at SXSW

the Cybrverse at SXSW

At SXSW 2022, Cyvatar hosted an activation oriented around an NFT gallery and fundraiser for the Boys & Girls Club.

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USA Korean Immigrant Guide

USA Korean Immigrant Guide

This project takes the USA Immigrant Guide and transforms it into a resource in English and Korean and inspired by old school airline graphics.

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UO x Pela

UO x Pela

This proposed campaign brings together the eco brand Pela with Urban outfitters. The campaign orients around their compostable phone cases.

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The Tiki Barn

The Tiki Barn

The Tiki Barn is a home bar in Phoenix, Arizona who wanted a whimsical tiki chicken for their bar logo.

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The Iliad

The Iliad

A linocut oriented book and dust jacket design for the greek classic, the Iliad.

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Rampp

Rampp

Rampp is a NFT smart-contract start up founded to help artists enter the Web3 world with no coding experience.

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Poly Econ Media

Poly Econ Media

Poly Econ Media is a YouTube and podcast company looking for a brand kit that would pair well with a variety of covers and artwork.

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Ouroboros Magazine

Ouroboros Magazine

Ouroboros is a speculative fiction zine originating at Chapman University.

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Masaryk in America Poster

Masaryk in America Poster

My first poster to be printed large scale, this poster for a Czech/English premier at the Czech National Theater holds a special place in my heart.

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LA Artist's Circle

LA Artist's Circle

LAAC was founded as a community group to provide support for artists and creatives in the LA area.

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Gouda Luck Eater

Gouda Luck Eater

Gouda Luck Eater is a small food blogger who was looking for a nostalgic and friendly feel for their instagram and blog branding.

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Goshen Development

Goshen Development

Goshen Development was a real estate start up seeking a logo design with a lot of specific meaning

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Cyvatar Social Media

Cyvatar Social Media

As part of my role at Cyvatar, I was often creating social graphics. These are some of my favorites from my time with them.

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Cyvatar Platform Release

Cyvatar Platform Release

Product-Led-Marketing became a priority for Cyvatar in 2022, this campaign marked a massive update to the Cyvatar Platform.

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BLM Poster Campaign

BLM Poster Campaign

This proposed campaign was to raise awareness for the BLM foundation during the protests of 2020.

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© 2022 by Bailey Smith. 

Brand & Logo Design

Marketing Design

Publication Design

Creative Direction

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